SmartStop Asset Management Launches YOUnion™ Student Living Brand

LADERA RANCH, Calif. – (May 22, 2018) – SmartStop Asset Management, LLC (SmartStop) announced today that the company has launched YOUnion™, a premium student living brand of high-tech, amenities-rich student housing communities located within close proximity to Tier 1 university campuses.

“I am excited to announce the launch of the YOUnion brand, which embodies the living experience students need to discover, learn, develop, connect and make lifelong relationships,” said H. Michael Schwartz, chief executive officer. “YOUnion properties provide students with the correct blueprint – the proximity to campus, study spaces, amenities and private, high-quality living quarters required to build the strong foundation on which they will succeed. From the smallest details to the largest, YOUnion properties are built to help students reach their potential during the most transformative time of their lives.”

All YOUnion properties are equipped with amenities like high-speed Wi-Fi, business centers, state-of-the-art fitness centers, relaxation areas, study areas, coffee areas, substantial bed-bath parity and more to provide students with fully furnished living spaces that they can call home.

The brand’s first student housing community, YOUnion @ University of Nevada, Reno, is two blocks from campus and features high-quality community amenities, including high-speed Wi-Fi, a two-story clubhouse with game lounge, state-of-the-art fitness studio, recreational pool, outdoor courtyards with barbeque area, private study rooms, computer lab, package concierge, climate-controlled shuttle stop, gated community with access control, covered parking and roommate matching. Located at 2780 Enterprise Road in Reno, Nevada, units at the community range in size from 821 square feet to 1,550 square feet.

The YOUnion brand and supporting marketing materials were developed in conjunction with INK, a Laguna Beach, CA advertising agency that specializes in brand development. To learn more about INK, visit

“YOUnion provides college students with a community full of individuals who are venturing on similar journeys,” added Schwartz. “Our ultimate goal for YOUnion is to redefine student housing by connecting and allowing students to discover their full potential in a comfortable and convenient atmosphere.”